What are SPF, DKIM, and DMARC, and how to check them

Email authentication is a key part of email deliverability. But what is email authentication, what are SPF, DKIM, and DMARC, and how do they work? This tricky topic can be hard to understand, but getting the details of how these authentication protocols work can save you a big headache in the long run.

Email authentication is important for making sure all of your business emails are delivered to the right folder in your leads’ and clients’ inboxes. Without the proper email authentication protocols in place, your email might go to the spam folder, or worse, bounce altogether. Read more.