How to write an introduction email to a client

How important are introduction emails? Many independents don’t know until they’re tasked with writing one. But think back to introductory emails you’ve received in the past. Did they make you feel excited about the topic at hand? Or did you feel like their introduction was cold and impersonal?

First impressions exist online just as much as they exist in person, and your first introduction email to clients sets the tone. Learn how to introduce yourself in an email and set the stage for your ongoing client relationship. Read more.