How Transparency Can Create Enviable Company Culture (coming soon!)

A company isn’t *technically* a person. It doesn’t independently form ideas or conclusions, but it does function as a body. Interdependent systems contribute to a functioning whole that outputs a product or a service. Branding and public relations create a company personality. A distinct brand personality can influence what clients a company attracts, employee retention, public image, and much more.

Unsurprisingly, similar capacities that draw individuals to people attract individuals to companies. Company values from organizations that rank for “best place to work” sound like they could be attributes of your best friend. Qualities like inquisitiveness, openness, helpfulness, honesty, levity, and genuine care strengthen acquaintanceships into friendships. Here are a few values that attract talent to companies, according to CRM Hubspot:

• Integrity

• Boldness

• Honesty

• Trust

• Accountability

• Commitment to customers

• Passion

• Fun

• Humility

• … and many more.

There’s a pattern amongst these values, whether applied to people or enterprises. Each value relies on the ability to easily perceive or detect information. And, this pattern has a name: transparency.

Why Is Transparency Important?

Glassdoor reports employees benefit from transparency in several ways. Employees at companies that practice transparency are more engaged, experience stronger company culture, and feel more comfortable freely communicating. Employees in a transparent environment feel valued and are more creative. Coming soon!